Bush boutique

Article by Kishor Napier-Raman, courtesy of The Age

Gina Rinehart’s evolution from Australia’s richest person to art aficionado and wannabe fashion mogul has seen the billionaire buy up bushwear brands including coatmaker Driza-Bone, and RM Williams’ challenger Rossi Boots, managing to get the likes of Peter Dutton and Barnaby to play influencer.

Now, the mining magnate’s S.Kidman&Co has opened a bricks-and-mortar store in Tamworth, NSW,‘‘bringing country style to the heart of fashion’’.

Rinehart, whom we last encountered at Mar-a-Lago, toasting Donald Trump’s election victory and hanging out with Elon Musk, was in town for the ribbon cutting, along with former Northern Territory chief minister Adam Giles (who is chief executive of her Hancock Agriculture) and Joyce, decked out in his custom Gina sponsored bush hat.

Back to top