Article courtesy of Ragtrader.
Gina Rinehart S Kidman & Co Chair
Less than a year since purchasing Rossi Boots and Driza-Bone from Propel Group, mining magnate Gina Rinehart has championed both brands through a strategic direct-to-consumer push, opening a regional retail store that will stock both brands as well as her own S Kidman’s hat brand.
This is a clever strategic shift for both brands, which are both heavy in the wholesale market – a space that hasn’t been faring well post-COVID.
Rinehart has also confirmed that this is an inaugural store opening, with more retail spaces expected ahead.
